Privacy and data

What your site sends

SentNever sent
When connecting: the site address and the contact email (required)
For each image: a reduced copy, re-encoded without metadata
The context: title and category of the page, business description, site name and tagline, file name
The language wanted
The original image
EXIF metadata and GPS position (removed on your server)
Data about your visitors or customers

No image is sent before an administrator has connected the site and accepted the sending. The contact email is used to link your purchases to your site and to contact you about the service, never for marketing.

On our servers

  • The service runs on our servers in Europe, operated by ZM Labs.
  • The artificial intelligence models run on our own servers: no third-party AI provider receives your images or your texts.
  • The image is deleted as soon as its analysis is finished.
  • Your images are only used to describe them: never to train a model, never sold or shared.
  • No access log. IP addresses are only used for rate limiting and are not stored.

Retention periods

DataRetention
Image sentDeleted as soon as the analysis is finished
Intermediate visual description (text, without the image)30 days after its last use, so that an identical image is not analysed twice
Context and written texts30 days
Processing records, without content (for quota calculation)90 days

Your privacy policy

SafeAlt suggests a text to add to your privacy policy, in WordPress Settings → Privacy. A data processing agreement (DPA) is available on request at contact@zmlabs.net.

Payment

Paid plans are sold by Freemius. When you buy from the plugin, the administrator’s email address is pre-filled in the Freemius payment form; no image or content from your site is sent to it. See also our privacy policy.

Mis à jour le 7 octobre 2026

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